The sea is the repository of the Gulf’s memory, the source of his livelihood, the space for his entertainment, and the repertoire of his aesthetics. It is history, the scent of the past, and the spirits of the ancestors. Beads of sweat and drops of precious blood mixed with its waters. This is what makes our program a response to a buried love engraved in the conscience. We all love the sea, and we must learn and teach. How do children translate feelings of love towards our marine environment into positive behavior that we become accustomed to, ensuring that our work is sustainable, that our beaches remain beautiful and clean, and that the wildlife in our bay remains diverse and thriving?

Where the public is introduced to the sea, and our duties towards the Gulf that embraces the Qatari Peninsula are defined, through many activities, including field trips, seminars, holding marine heritage festivals and marine sports, offering competitions and participating in relevant exhibitions, in all forms that suit the participants’ abilities, hobbies, inclinations and talents. And working to spread the culture of preserving the marine environment through print, audio and visual media, and through direct contact and browsing the program’s website, social networking sites, and international websites interested in the seas and beaches.

Vision

Starting from our connection to the sea as a source of livelihood in the past, present and future, and supporting positive behavior towards the sea, we prevent the harm that befalls it, instill hope in enjoying clean beaches, and contribute to raising generations more aware of sea issues, with the aim of achieving sustainable development.

Message

Contributing to the protection and development of our beaches, while preserving coastal and marine wildlife, through awareness programs that teach children how to protect their bay to ensure enjoyment of it, and spread a culture of respect for nature.

Objectives

1.Preserving, developing and protecting coastal plants and marine organisms.

2. Promoting positive behavior towards beaches, and preparing a generation that understands the value of the sea.

3. Organizing awareness campaigns about the marine environment and wildlife (shore – marine).

4. Organizing conferences and festivals, and participating in relevant national, regional and international celebrations.

5. Disseminating our environmental messages through audio, print, and visual media, social networks (Facebook, Twitter, Instagram), smartphones, and others.

6. Issuing publications concerned with the marine environment.